Archive for the 'marketing' Category

Mar 02 2008

Sure-Fire Success Plans Usually Disappoint…

Published by linda under marketing

Blatantly pulled off Seth’s Blog….Herb writes to me with a marketing pitch and describes the strategy for the product as “…a sure-fire recipe for success.”News flash: almost every time, the sure-fire recipe for success is actually a sure-fire recipe for disappointment. Almost every time, the products and services that succeed wildly are the ones that […]

Popularity: 8% [?]

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Nov 02 2007

Harry Potter and the Dark Lord WALdeMART

Published by linda under videos, marketing

Enjoy;

Popularity: 14% [?]

Popularity: 14% [?]

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Oct 29 2007

Marketers; stop makin’ bacn

Published by linda under marketing

I apologize for the length of this letter, but I didn’t have time to make it shorter.
Mark Twain
Bacn (pronounced bacon) is the term given to electronic messages which have been subscribed to and are therefore not unsolicited but are often unread by the recipient for a long period of time, if at all.   [wikipedia]
Now, why […]

Popularity: 11% [?]

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Oct 27 2007

Grade Levels of Bestsellers

Published by linda under marketing, books

When I was compiling stats on complexity and sentence length in bestsellers, I noted one other detail that I found interesting.
Amazon lists the The Flesch-Kincaid Index for books that have a preview.
The Flesch-Kincaid Index  is a score that relates readability to a U.S. grade level. For example, text with a Flesch-Kincaid score of 10.1 would be […]

Popularity: 17% [?]

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Oct 26 2007

The secret of writing to be read - bestseller stats

Published by linda under marketing, books

Yesterday, Seth Godin wrote a post called “The secret of writing to be read” in which he linked to interesting research by Steven Johnson on the work of a few writers. Steven had discovered Amazon.com’s text stats and compiled a chart on the stats for 7 authors.
Text stats tell us things like how many complex […]

Popularity: 16% [?]

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