Blatantly pulled off Seth’s Blog….Herb writes to me with a marketing pitch and describes the strategy for the product as “…a sure-fire recipe for success.”News flash: almost every time, the sure-fire recipe for success is actually a sure-fire recipe for disappointment. Almost every time, the products and services that succeed wildly are the ones that everyone expected would fail.

“…products and services that succeed wildly are the ones that everyone expected would fail…”
Most of us have heard about FedEx founder Fred Smith receiving a “C” on his business plan for an overnight delivery service.  His prof told him to get a better mark, his idea would first have to be feasible.

Ayn Rand was once told “I wish there were an audience for a book of this kind. But there isn’t. It won’t sell.” And Stephen King received so many rejections for Carrie that he threw it in a drawer for nine years before he pulled it out and tried again.

…the sure-fire recipe for success is actually a sure-fire recipe for disappointment…
Can’t say I know anyone that’s become rich using a ’sure-fire recipe for success’ — do you? I do know lots that have bought every “blueprint” and “recipe” for success and were disappointed.

So why do people continue to buy into the “sure fire” concept?  Because the words “sure fire” push the greed button and make us think we can change our financial status without changing our skillset or knowledge. Kind of like a lottery ticket that’s guaranteed to win.

The reality is that ”sure fire” plans generally work really well — for the person selling them.  

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